Hello, this is a collection of select Marketing programs and initiatives that I’m really proud of and were delivered under my leadership with a focus on the last 10 years.
I'm a 24 year veteran of Levi Strauss & Co., having spent my last 10 years leading Marketing for the largest business unit, US & Canada (and for 8 of those years also leading the Latin America region). During this time I was responsible for the full marketing mix from advertising and media, PR, influencers, partnerships, events and activations, and channel marketing. Under my leadership, we executed programs that delivered on brand goals and objectives, including creating brand love and driving revenue growth with a younger generation.
I love storytelling and creating authentic connections with consumers, and am proud to have played a role in putting the brand back at its rightful place at the center of culture. I’d love to share more...let’s talk!
