Premium Wholesale Activation
To elevate the Levi’s brand and drive higher price points we launched several brand-building programs with premiuim Wholesale accounts in the US, including Fred Segal, Nordstrom, and ShopBop, helping to pave the way for additional additional Premium Wholesale distribution.
Highlights
Fred Segal: We launched a month long shop-in-shop within Fred Segal, including a premium installation highlighting sustainability (via Authorized Vintage Levi's) and innovation (via Levi's x Google Jacquard). Additional activation included a bespoke window installation and VIP events.
Nordstrom Pop-In: Levi’s x Nordstrom Pop-In was a marketing and product collaboration with Olivia Kim. This one-of-a kind experience celebrated our heritage and shared values rooted in sustainability and amplifying female voices. We partnered with three of the most exciting names in fashion, art and culture: Melody Ehsani, Collina Strada and Thompson Street Studio on an exclusive capsule that reimagined our icons. Tactics included an immersive website experience, PR, Influencer Seeding, Organic and Paid Social, and a custom In-store installation.
Shop Bop: Month long Levi’s® Tailor Shop activation in celebration of Shopbop’s 20th Anniversary during NYFW.
