Sales Launch Events
To help showcase brand strength and drive adoption of key seasonal styles, I co-led several large-scale events during Market Week in NYC. These events featured product installations, fashion shows, live music performances, special celebrity appearances, and executive presentations. Invitees included key accounts, licensing partners, key business partners (media, agencies, friends of the brand) and Levi's internal commercial teams. Locations included Spring Studios, Highline Stages, and Penn Station.
Objectives
Drive adoption of key styles during GTM
Showcase brand strength, drive excitement around the brand
Provide elevated forum to build relationships
Energize internal teams
Results
Stronger sell-in of key styles
Opened new channels of distribution (especially youth and speciality)
Led to strongest years of growth in decades
Over course of 3 years/events became known as a "can't miss" industry event”