Levi’s x Target Home Collaboration

In 2021 we launched Levi's first ever home collection in collaboration with Target. This collection was an unexpected twist, infusing Levi's DNA with Target's strength in home was a perfect "surprise and delight" for our collective fans. With over 140 items, the collection was designed with sustainability in mind, including sustainable materials and timeless style. For this collection, I partnered with Target to create the advertising campaign and marketing plan, which was activated across media, in-store, Target.com, influencers, and PR.