Haus Miami

In the vibrant heart of Miami's Wynwood Arts District, we unveiled an extraordinary 43,000-square-foot pop-up experience that stands apart from anything seen before. Strategically timed to coincide with a convergence of cultural highlights, from Art Basel to the Super Bowl…Haus Miami represented a pioneering fusion of brand activation seamlessly blending sustainability, art, music, and style with elevated retail selling.

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Highlights

  • Featured Levi’s® premium products and exclusive collaborations that created buzz and traffic

  • The largest Tailor Shop, hosting bespoke customization workshops Artist collaborations and installations featuring renowned talents including Shepard Fairey, Gianni Lee, and Futura

  • A cutting-edge Design Studio equipped with Future Finish​, Levi’s most advanced laser technology, enabling personalized jeans with zero water waste (and creating the ultimate retail theater)

  • Introduction of innovative technologies in collaboration with tech partner Jam3 to announce and fulfill exclusive product drops and experiences

  • A live music stage, attracting media, influencers, and tastemakers, highlighted by a performance from Khalid that marked the launch of Levi’s XX Chino

  • VIP events tailored for athletes and influencers, and NFL themed customization throughout Super Bowl weekend

  • Through all of this, Haus Miami set a new blueprint for future Levi’s pop-ups globally

Objectives

  • Put Levi's at the center of culture, driving heat and buzz for the brand

  • Set new standard for elevated brand activation with commercial selling

  • Test and learn (VM strategy, technology, pop up viability)

Results

  • Award winning activation (x3) including Event Marketer Ex Award

  • Overdelivered sales plan, with 25% of 3 month plan delivered in first 4 days

  • Sold out collaboration drops with lines around the door

  • 152 days of continuous art, music and fashion-related activations, generating 530M media/social impressions, and $8M in ad value

  • 96 media/influencer appointments for fittings

  • Searches for Levi’s were +30% in Miami DMA

  • Reframed Levi's premium and iconic stature with key accounts we hosted

  • Successful launch of XX Chino, one of the fastest growing extensions for Levi's Mens

Next

Coachella